The concept of Refreshing Consulting is born from the necessity to re-invent new ways to work and relate, to update old points of view, to discard what is either vacuous or deciduous, to take advantage of the “old” lessons taken and to pay attention to what is well made, no matter how far it is.

An effort, an attitude, an approach to professional life analysing reality from a vantage point with concern for personal contact and close to the customer, increased visual communication, empathy, respect and sharing, centred on the conviction that organisations must benefit from continuous, integrated and intelligent learning programmes.

Just 10 years ago the Internet was an alternative, a newborn tool. Nowadays, social networks have already acquired a very remarkable prominence and “humanised” mass marketing, which has had its effect upon the cold CRM with neither interviewers nor valid messages.

Today, organisations believing to be in possession of absolute knowledge have to face new competitors: Those organisations that, humbly and skilfully, are permanently committed to the refreshing concept.