Who's afraid? The addition of enthusiasm, skills, experience and strong will combined with a thorough knowledge of the business sector may suffice to mobilise capital and to generate the synergies required to create and to boost a project. C4T Tourism Business & Planning is thus born: A multidisciplinary group of professionals and experts used to work as a team, a prime class pool of equity partners, all of them leaders in their sectors of activity; and a clear and compelling vision of how value is added within the tourism business and tourism destinations consulting and advisory industry.

C4T Tourism Business & Planning is thus born: A multidisciplinary group of professionals and experts used to work as a team, a prime class pool of equity partners, all of them leaders in their sectors of activity; and a clear and compelling vision of how value is added within the tourism business and tourism destinations consulting and advisory industry.

With the creation of C4T, a business venture bringing minds together and facing the challenges of entrepreneurship within a complex scenario together with the negative dynamics as a result of a general crisis context, now crystallises. This would not be possible without the full knowledge that C4T is a successful project, which has already been able to generate enough confidence to its professionals and shareholders. Confidence that, if we were to judge by the results obtained so far, we have been capable to extend to our clients in both national and international markets.

From a deeply ingrained vocation to service both businesses and destinations, C4T includes a business platform based on an extensive international network of strategic and business alliances allowing us to complete our professional missions while keeping our customers fully serviced, their needs being taken proper care of. All of the former is made in a "refreshing" way, which includes a vision where making the complex simpler, to constantly improve the way we communicate with our customers and to provide real value to our professional missions becomes paramount.

Notwithstanding the present global business complexity, which is taking place within a new scenario where the competitiveness of both tourism business and destinations takes priority, we look forward to this challenge and we face it in the confidence that what we are to achieve is that our clients reach their goals with a degree of success deserved by those that keep believing that adding value, generating wealth, our clients achieve their objectives with the success it deserves who still believe that adding value, generating wealth, creating jobs and contributing with their capital is still necessary.