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Article
november 16, 2010
Technological Innovation in the Hotel Industry

Isleep's innovative proposal aims to transcend one step beyond the “low cost” concept by betting on the industrialised modular construction of the premises.

One of the industries least coming to the mind when talking about technological innovation is, perhaps, the hotel industry as, for various reasons, we instinctively associate innovation to electronics, IT, medicine or to the latest gadget that, allegedly, will make our life a lot easier at the cost of some other rarely expected complications.

On the other hand, the hotel industry has been around since the dawn of civilisation and, although it has gone though significant changes since the days of Ancient Egypt or Classical Rome (where and when leisure tourism and TTOO where invented), these have been rather gradual and have not implied new paradigms stressing the need to break apart with the basics of an age-old tradition.

Thus, in this industry nearly all innovations have been reflected into improvements of already existing elements which, in turn, were also result of older achievements. Hence, and not unlike in any other sphere of what we know as civilisation, compact fluorescence bulbs have replaced incandescence lighting, which replaced gas, which made obsolete kerosene lamps that replaced candles, et cetera.
On the other hand some other innovations may be considered rather genuine and not merely improvements such as on line reservations systems and refrigerated mini bars in each and every hotel room. Such innovations are generally applied to existing premises in an industry that considers very advisable to periodically renovate them, both aesthetically and technologically. Much less common is the appearance of new technologies that may propose to radically change not only the construction model of the hotel premises but their usual land tenure regimes.

This is, precisely, what Isleep proposes. Isleep is a new hotel development company founded by Winston Theler, Benedicta Schall and Marc Gual, the latter also appointed as General Manager, which aims to transcend one step beyond the “low cost” concept by betting on the industrialised modular construction of the premises, that allows them to be fully operational in just six months.



This kind of construction is based upon standard sized prefabricated units, easily transportable, which are assembled in place according to the required size and number of rooms. Thus, either permanent or temporary premises may be erected and, as they remain capable to be rapidly disassembled and moved elsewhere, are convenient for traditionally unsuitable land tenure regimes such as short land leases or temporary assignments: once the contracts expire the site is quickly reverted to its original condition.

As Mar Gual informs us, with rates from 39 € per double room per night, Isleep concentrates in providing just the essential services to its guests. Besides, management and maintenance are highly optimised as to keep the operating costs to a minimum whilst keeping a high comfort standard.
Isleep already operates a 50 room hotel in Zaragoza and is close to starting the development of a 90 room hotel in Barcelona. There are other ongoing projects in Madrid and in the airports of Milan and Frankfurt. The group is in touch with international investors and family offices to guaranty both the project operation and its international expansion.

Nevertheless, this technological breakthrough is not limited to the hotel industry, having plenty of potential uses such as in hospitals, students’ residences, tourism apartments or even primary residences. Isleep has signed contracts to export this technology to Abu Dhabi, Oman, Nigeria and Brazil.

If you wish to have further information about Isleep, its technology and any related business opportunity, please do not hesitate to contact us: jordigiralt@c4tourism.com

Jordi Giralt
Senior Consultant
C4T


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