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Article
march 21, 2010
Tendency: Hotels and Leisure

On the eve of spring, leisure options outdoor become attractive again. One trend that has been growing lately, steadily and with strong perspective of future, is the opening of Hotel terraces to general public.

From few years ago, joining the large inventory of options to cope with urban summer climate there is a novelty that has been capturing attention: hotel terraces. Luxury Hotels in big cities have begun to make available their terraces, not only for guests but also open to general visitors. Drinks in the heights or parties in terraces with DJs give a little rest from the strikes of hot weather.

The success these proposals have had in cities like New York, Los Angeles, Paris or London has influenced many Spanish cities that now follow this influx. The opening of Hotel terraces renews and enhances the classic gastronomy supply. Fashion Chefs and design spaces make restaurants and terraces almost a distinct site from hosting business itself. The hotel has once again, renewed the term "crossing place".



The possibilities to enjoy lunch, dinner, tapas or just drinks in these areas are often accompanied by jazz rhythms, DJ sessions, cinema, art exhibitions and select parties. A wide range of options trying to generate attractive to a specific audience, demanding in how they consume cultural products and trendy in their choices.

This growing phenomenon, circumscribed in the space of the Hotel, helps to revitalize and reinvent the Food and Beverage business in the sector and is also in the long term, a search to boost the brand City as a trendy destination, full of chic options for urban consumers (tourists or not). This trend escorts an intensive revitalization of urban centers experienced for long with the creation or promotion of distinctive cultural institutions and recreational areas for a mature Urban Tourism.

The Hotel is no longer exclusively a crossing place to become a fashionable area, a consumable product that adds to the enjoyment, that "aura" that hotels have themselves internalized in its image. This space conceived as an oasis of freedom, a place to liberate fantasies, of anonymity, of lax rules and conventions, contains all the elements to become an attractive focus for a modern and urban audience. Today consumers want experiences and our industry is in a strategic place to offer them.

I throw you a question ... Which terraces will you visit this spring?

Luciana Asinari – C4T

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